COVID-19, climate change, the cost of living, and rising health awareness have profoundly shaped Germans’ eating and drinking habits out of home. In her presentation, Mintel’s foodservice expert, Eliana Riera McInnes, delves into how these significant factors are driving more mindful consumption habits among consumers, in particular younger generations, and what implications this has for the foodservice industry at large. This includes:

– How a reawakening of localism is influencing consumer choices

– Strategies for foodservice businesses to leverage meat and alcohol reduction trends

– Opportunities for innovation that balance healthy eating with indulgence

Meet the expert

Eliana Riera McInnes

Eliana is a Senior Foodservice Research Analyst at Mintel, focusing on consumer and industry trends in the German market and delivering actionable recommendations for operators. Previously, she supported major restaurant groups and independents in Europe and abroad, in areas like business strategy, market research, operations and marketing. She holds a BA in Modern Languages and Business, a BSc in Wine Marketing and Management and a MA in British Studies, specialising in Politics and Economics.