2022 was the year of multiple crises: Covid-19, the ongoing Ukraine conflict, the inflation, climate and energy crises and shortage of skilled workers have had a huge impact on German consumers.

In this webinar, join Consumer Lifestyles Analyst, Dr. Jennifer Hendricks, and Associate Director for Lifestyles, Health & Wellbeing, Leisure & Household, Dr. Christina Wessels, to learn more about the latest consumer trends in the German market and some of its key industries.

Dr. Jennifer Hendricks and Dr. Christina Wessels will provide insights into the German consumer landscape and strategic recommendations for brands and companies. They are joined by a Q & A panel consisting of our Beauty and Personal Care, Food & Drink, Retail & Fashion and Travel & Leisure analysts at Mintel Germany.

Can’t attend the live session? Register and you’ll receive a link to the recording via email after the live webinar has ended.

About the Presenters

Dr. Christina Wessels

Associate Director – Lifestyles, Health & Wellbeing, Leisure & Household Care

Christina manages the team of Lifestyle, Health & Wellbeing, Leisure & Household Care analysts in Germany. She writes about consumer and market trends across multiple categories and is responsible for the quality control of Reports. Prior to joining Mintel, she worked as a research associate for the German State Government and gained extensive experience in quantitative research during her PhD studies at Rotterdam School of Management.

Dr. Jennifer Hendricks

Research Analyst – Consumer Lifestyles, Germany

Jennifer examines consumer and market trends across various topics including everyday sustainability and marketing to demographic groups like Millennials. She gained significant experience in quantitative research during her PhD studies. Before joining Mintel, she worked as a postdoctoral researcher in the field of service management and retailing.