Join Mintel’s Director of Innovation & Insight, Lynn Dornblaser, as she speaks on a panel at this year’s GMA Science Forum. This event will be taking place from March 26-27, 2019 at the Renaissance Downtown Hotel in Washington, D.C. Lynn will be speaking on March 27th at 11AM on the topic – From the Laboratory to Local News: Communicating Science to Skeptical Consumers.
Non-GMO carrots. Gluten-free Bacon. Plant-based lettuce. Consumers are bombarded with more labels than ever before and communicating the science-based facts are more difficult than ever. This highly complex, often extremally technical information needs to be broken down into bite-sized messages that the average consumer can understand. Hear directly from communicators who work with scientists every day about bridging the gap between your science and messages that resonate. A wrap-up discussion around emerging consumer trends will follow as we look ahead at what new topics present opportunity for education in the future.
For more information on the event or presentation, click here.
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