In-Cosmetics Formulation Summit 2022

October 25 – 26, 2022  |  9:00 am to 5:30pm (BST)

Leonardo Royal London Tower Bridge, Prescot St, London, E1 8GP

Mintel, experts in what consumers want and why, joins the In-Cosmetics Formulation Summit 2022, bringing you the latest innovations and trends in the Beauty and Personal Care Industry. Join Mintel at the In-Cosmetics Formulation Summit 2022 to discuss evolving trends surrounding sustainability, and the rise of beauty and grooming.

October 25, 2022  |  09:15 – 09:45 (BST)  |  Samantha Dover, Category Director

The environmental impact of beauty and grooming is under scrutiny, but confusion persists. Consumers are beginning to better understand what products are bad for the environment, but choosing the most responsible or least damaging products remain difficult.

Exacerbating the issues are feelings of skepticism, as consumers don’t always trust the claims being made by brands. However, consumers have shown a willingness to alter their behaviours for the sake of the environment, meaning brands can nudge consumers towards more sustainable beauty and grooming routines.

As environmental and ethical claims are on the rise, cutting through the noise will be challenging. Brands that move away from fear mongering and link sustainable beauty and grooming choices to the positives beyond the environment will appeal, while a shift from educating toward informing consumers will similarly engage consumers who want varying levels of transparency.

Meet the Speaker

Samantha Dover, Category Director – Beauty and Personal Care
Samantha has almost ten years of experience producing engaging and insightful, data-led beauty and retail content, whilst also bringing research to life through media work, client collaborations and industry events. She is skilled at identifying emerging trends, changes in consumer behaviour and business opportunities.