LIMRA 2023 Marketing Forum

Mintel’s Research Manager, Kendall Gadie will be speaking at LIMRA’s 2023 Marketing Forum on Thursday, May 18th between 2:15 pm – 3:15 pm PST. LIMRA’s event is designed for insurance industry marketers, by insurance industry marketers, the Marketing Forum offers attendees the opportunity to actively engage with their peers to share best practices and discuss shared challenges in the context of the insurance space.

In this session, researchers from LIMRA and Mintel will join forces to share insights and engage the audience in a discussion of what’s on the minds of today’s consumers, especially related to life insurance. Specific topics to be addressed include economic outlook, financial concerns, purchase preferences, adoption of technology, and the role of social media.