In 2024, expect brands to help consumers live longer/healthier lives, balance their needs for pleasure and unlock new convenience from technology. Mintel’s Food and Drink Trends are built around the essential value proposition that food and drink must taste good and be worth the cost.

Join Mintel as we explore two of the four trends to pay attention to in the year ahead and what these mean for food/drink businesses. The trends to be uncovered are:

• Trust the Process
• Age Reframed

Recommendations will be provided to help fuel your innovation planning, range reviews and sales conversations.

Consumer data and product examples from Australia, New Zealand and key mentor markets will be featured throughout the session.

Our Analyst

Cormac Henry

Senior Global Food & Drink /Purchase Intelligence Analyst, Australia, Mintel

Based in Sydney, Cormac has over a decade of experience in FMCG insights. In his current role as Senior Global Food & Drink and Purchase Intelligence Analyst, Cormac tracks market trends, consumer behaviour and product innovation to provide cross category insights. With expertise in our Purchase Intelligence tool, he helps clients understand what new product propositions are successful in driving purchase intent.