On April 26 from 10:15 – 11:00, Mintel’s Crystal Xu (APAC Senior Insight Analyst) will be giving the presentation Make Up trends in China E-commerce which will be covering the E-commerce trends for the colour cosmetic sectors in China, looking at the top selling brands on the e-commerce channel, as well as their innovative products and how these brands relate to the broad Chinese consumer trends in the colour cosmetics sector.
Mintel will be attending Growth Asia Summit 2026 in Singapore, where industry leaders will explore the future of food, health and nutrition innovation across Asia.
As moderation reshapes drinking habits across the region, brands have a timely opportunity to win with “less, but better” choices—keeping occasions relevant while shifting growth toward lighter, more intentional drinking.
Visit the Mintel team at our booth to explore the latest consumer insights, product innovation trends, and how we help businesses stay ahead of emerging shifts.
In this forward‑looking speech, Mintel Associate Principal Heng Hong Tan explores the emerging trends set to shape the future of non‑alcoholic drinks in Southeast Asia — from functional benefits and protein‑led innovation to culturally rooted wellness and multisensory experiences.
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You know Mintel for world trusted data and expert analysis, well we’re the “What’s next?” team. At Mintel Consulting, we’ll help you digest the data then apply customised insights to your specific growth goals.