At Cannes Lions, Richard Shepherd shared Mintel’s latest thinking on AI, while our team was on the ground connecting with clients and industry partners across the sector.
Navigating AI Innovation with Consumers
Mintel x Mobsta at Cannes Lions
AI adoption is no longer a question of if but how brands adopt it without losing consumer trust.
As AI moves from assistants to more autonomous tools, consumers see clear value, but concerns around accuracy, security and control remain. Brands must now prove the benefits all over again.
Key insights
- 20% of Brits would pay £20 a month for premium AI tools (rising to 41% of those earning £75k+)
- 50% believe the risks of AI still outweigh the benefits
- 59% of under-35s would feel comfortable asking AI for personal guidance
- Only 19% would trust AI to book event tickets, and 18% for holidays.
Download the full insight by clicking the link above.
Thank you for connecting. Thanks for joining us at Cannes Lions.
If you’d like to explore how these insights apply to your business, please feel free to reach out we’d be happy to discuss how Mintel can support you.
- EMEA
- Food and Drink
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