Everyone wants to predict the future. The real advantage lies in shaping it.
From crystal ball hype to triggers, triangulation, and decision speed. We explore how to act decisively, and win, in the era of prediction theater.
Mintel is excited to partner with Insights Lighthouse at CES 2026. Join us in Las Vegas on January 7, 2026 from 1:00 – 2:00 pm and hear from Mintel’s CEO Matt Nelson and Cristina Marinucci, VP Global Growth & Omni Commercial Insights at Mondelēz as they discuss why the companies that win next aren’t the ones who see the future but the ones who commit to it before everyone else.
- Advertising and Marketing
- Americas
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