Mintel is pleased to join Cosmoprof Asia Hong Kong 2026 this November 11-13th at Hong Kong Convention & Exhibition Centre.
– COSMOTALKS | Mintel Session –
What will Asian consumers demand in beauty and personal care in 2027? Mintel’s Principal Analyst Kinshen and industry leaders reveal the biggest emerging trends, shifting behaviours, and high-potential opportunities across skincare, makeup, fragrance, and wellness. Gain actionable insights to identify growth categories, adapt strategies, and capitalise on the next wave of consumer preferences in Asia.
Venue: Booth 5F-B3A (Hall 5F), HKCEC
Date & Time: November 11th, 15:30-16:15
Topic: 2027 Beauty & Personal Care Trends: What Asian Consumers Want Next
MODERATOR
KinShen Chan
Associate Principal, Beauty and Personal Care, APAC
KinShen is based in Singapore and provides distilled insights into the beauty and personal care space in the South APAC region. He has a background in Materials Science and worked in R&D at Procter & Gamble for over seven years, delivering on multiple upstream beauty innovation projects.
GUEST SPEAKER
Amanda Melissa (Mandee)
VP of Data and Business Intelligence, Sociolla (LVMH)
Strategic Consumer Insight & Data Leader with 15+ years of experience, including over a decade shaping beauty intelligence across Indonesia and Southeast Asia. With leadership experience at market frontrunners L’Oréal and Social Bella, she excels at translating market data, behavior, trends and regional consumer nuance into actionable business strategy—ensuring insights consistently drive top-line execution.
Vasilisa Trotsenko
Science & Communication Lead, Beiersdorf
Vasilisa Marie Trotsenko is a cosmetics industry professional with more than 10 years of international experience in science, innovation, and business. She holds a master’s degree in chemistry from Lomonosov Moscow State University in Russia and an MBA from IESE Business School in Spain. After starting her career with L’Oréal in France, she joined Beiersdorf, where she now leads Science & Communication for North East Asia. Her work focuses on connecting cosmetic science with innovation and communication, translating scientific advances into meaningful insights for the beauty industry.
Emily Brown
Global Beauty Trends and Foresight Manager at The Boots Group
Emily Brown is Global Beauty Trends and Foresight Manager at The Boots Group, where she leads the identification and interpretation of emerging trends shaping the future of beauty. Emily specialises in translating insights across multiple time horizons, from fast-moving social and digital trends to broader macro shifts and long-term consumer foresight. Working closely with teams across the business to help inform strategy, innovation and category development, ensuring Boots and No7 Beauty Company remains connected to evolving consumer needs and cultural movements. Passionate about understanding the intersection of beauty, culture and consumer behaviour, she brings a future-focused perspective on how trends emerge, evolve and influence the beauty industry worldwide.
– Mintel Booth –
Booth 5G-L3A (Hall 5F), HKCEC
Welcome to the Mintel booth to explore our 2027 Global Predictions White Paper and speak with our experts to learn how these key trends can translate into business advantages for you.
About Cosmoprof Asia
Cosmoprof Asia, the leading b2b international beauty trade show in Asia, is where global beauty trendsetters gather to introduce their cutting-edge technologies, product innovations and new solutions.
The show serves as an ideal platform for the entire beauty industry to unveil the latest trends, enable partnerships and business opportunities.
Understand the forces reshaping consumer decision-making and identify opportunities for growth in 2027.
Consumers across EMEA are navigating increasingly complex economic, technological and social changes.
Beauty innovation has split into two models: rapid, culturally responsive launches that convert attention into trial, and slower, science-led development that creates defensible value and builds worlds consumers want to belong to. In the future, growth will come from matching the pace of innovation to the consumer need, rather than treating speed or retail presence as the strategy itself.
Across two keynote sessions at the Marketing Trends Theatre, Mintel will explore how evolving consumer needs, wellness expectations, advanced science and category innovation are shaping the next stage of beauty and personal care in APAC and beyond.
Join Mintel's Household Care experts as they explore the key forces shaping the future of household care and what they mean for brands looking to stay relevant and competitive in an evolving market.
Through On-Demand, Consulting, and Integrations, or a combination of all three, equip your business with market intelligence to help you predict what's next.
You know Mintel for world trusted data and expert analysis, well we’re the “What’s next?” team. At Mintel Consulting, we’ll help you digest the data then apply customised insights to your specific growth goals.