Mintel is pleased to join Cosmoprof Asia Hong Kong 2026 this November 11-13th at Hong Kong Convention & Exhibition Centre.
– COSMOTALKS | Mintel Session –
What will Asian consumers demand in beauty and personal care in 2027? Mintel’s Associate Director of BPC Insights, Kinshen Chan and industry leaders reveal the biggest emerging trends, shifting behaviours, and high-potential opportunities across skincare, makeup, fragrance, and wellness. Gain actionable insights to identify growth categories, adapt strategies, and capitalise on the next wave of consumer preferences in Asia.
Venue: Booth 5F-B3A (Hall 5F), HKCEC
Date & Time: November 11th, 15:30-16:15
Topic: 2027 Beauty & Personal Care Trends: What Asian Consumers Want Next
MODERATOR
KinShen Chan
Associate Director, BPC Insights, APAC
KinShen is based in Singapore and provides distilled insights into the beauty and personal care space in the South APAC region. He has a background in Materials Science and worked in R&D at Procter & Gamble for over seven years, delivering on multiple upstream beauty innovation projects.
GUEST SPEAKER
Amanda Melissa (Mandee)
VP of Data and Business Intelligence, Sociolla
Strategic Consumer Insight & Data Leader with 15+ years of experience, including over a decade shaping beauty intelligence across Indonesia and Southeast Asia. With leadership experience at market frontrunners L’Oréal and Social Bella, she excels at translating market data, behavior, trends and regional consumer nuance into actionable business strategy—ensuring insights consistently drive top-line execution.
Vasilisa Trotsenko
Science & Communication Lead, North East Asia, Beiersdorf
Vasilisa Marie Trotsenko is a cosmetics industry professional with more than 10 years of international experience in science, innovation, and business. She holds a master’s degree in chemistry from Lomonosov Moscow State University in Russia and an MBA from IESE Business School in Spain. After starting her career with L’Oréal in France, she joined Beiersdorf, where she now leads Science & Communication for North East Asia. Her work focuses on connecting cosmetic science with innovation and communication, translating scientific advances into meaningful insights for the beauty industry.
Emily Brown
Global Beauty Trends and Foresight Manager at The Boots Group
Emily Brown is Global Beauty Trends and Foresight Manager at The Boots Group, where she leads the identification and interpretation of emerging trends shaping the future of beauty. Emily specialises in translating insights across multiple time horizons, from fast-moving social and digital trends to broader macro shifts and long-term consumer foresight. Working closely with teams across the business to help inform strategy, innovation and category development, ensuring Boots and No7 Beauty Company remains connected to evolving consumer needs and cultural movements. Passionate about understanding the intersection of beauty, culture and consumer behaviour, she brings a future-focused perspective on how trends emerge, evolve and influence the beauty industry worldwide.
– Mintel Booth –
Booth 5G-F1G (Hall 5F), HKCEC
Welcome to the Mintel booth to explore our 2027 Global Predictions White Paper and speak with our experts to learn how these key trends can translate into business advantages for you.
About Cosmoprof Asia
Cosmoprof Asia, the leading b2b international beauty trade show in Asia, is where global beauty trendsetters gather to introduce their cutting-edge technologies, product innovations and new solutions.
The show serves as an ideal platform for the entire beauty industry to unveil the latest trends, enable partnerships and business opportunities.
Join Mintel's Household Care experts as they explore the key forces shaping the future of household care and what they mean for brands looking to stay relevant and competitive in an evolving market.
소비자의 니즈와 영향력의 원천, 그리고 사회적 정체성이 계속 변화하는 가운데 식음료 브랜드는 어떻게 경쟁력을 유지할 수 있을까요? 민텔 식음료 전문가와 함께 ‘제품에서 시스템으로’, ‘권위의 재편’, ‘세분화 전략의 재정의’를 주제로 진행되는 30분 라이브 웨비나에 참여해 보세요.
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You know Mintel for world trusted data and expert analysis, well we’re the “What’s next?” team. At Mintel Consulting, we’ll help you digest the data then apply customised insights to your specific growth goals.