Mintel is excited to be part of MAD//Fest London, taking place from 1–3 July 2025 at The Truman Brewery. As one of the UK’s most dynamic marketing festivals, MAD//Fest brings together 15,000+ top marketers, creatives, and innovators for three days of bold ideas and fresh thinking.

Join us at our stand to explore how Mintel’s market intelligence empowers brands to stay ahead of consumer trends, make data-backed decisions, and drive impactful marketing strategies.

We’ll also be hosting two thought-provoking speaking sessions:

1 July at 1:00 PM on the Leadership Stage
2 July at 12:25 PM on the Hexagon Stage

Don’t miss these opportunities to hear Mintel’s experts share key insights shaping the future of marketing. Whether you’re looking to fuel innovation, sharpen your strategy, or connect with industry peers, come meet the Mintel team at MAD//Fest 2025.

Innovation is Broken – and AI Won’t Fix It
Date: 1 July 2025
Time: 1:00 – 1:15 PM
Stage: Leadership

Speakers:
Hugo Amos, Co-Founder & CEO, Black Swan Data
Jason Thomson, SVP, Innovations & Futures Team, Mintel

Eight out of ten CPG product launches fail—not because the ideas are wrong, but because they’re based on the wrong consumer signals. When the data is flawed, AI only makes things worse. This session explores why innovation keeps missing the mark, and how better data inputs can make the process faster, sharper, and more predictable.

Baking with Bots: How Hovis and Mintel Turned AI into Actual Innovation
Date: 2 July 2025
Time: 12:25 – 12:40 PM
Stage: Hexagon

Speakers:
Toby Clark, VP of Consulting, Mintel
Mark Brown, Chief Marketing Officer, Hovis

Hovis and Mintel proved innovation doesn’t have to be slow or safe. By combining AI with deep consumer insight and a collaborative mindset, they launched real products at real speed. Learn how tech and taste can work together to deliver better results.Whether you’re curious about what’s next in consumer-led innovation or just want to take a break with good company, come find us at Mintel Gardens.