Market Research Society Sustainability Summit 2023
Click the register button above to receive content with insights into the latest Sustainability trends from Mintel after the event.
Join Richard Cope, Senior Trends Consultant at Mintel for the opening session of the virtual Sustainability Summit. Starting at 9:40, his session, “Global Outlook on Sustainability: Meeting Consumers Changing Sustainability Priorities”, is a deep dive into Mintel’s groundbreaking three-year consumer research based on 40,000 surveys across 16 countries. This wide-ranging presentation will:
- Explore how consumers have become more resource-conscious and frugal, prioritising water shortages over ocean plastic and distrusting offsetting.
- Explain how recent extreme weather events and supply chain shortages have shifted consumers’ sustainability priorities.
- Articulate how activists are sharpening consumers’ sensitivities.
- Examine how consumers’ sustainability priorities are evolving and consider what businesses must do to adapt.
Find the full agenda for the day here
About the event
The Market Research Society Sustainability Summit 2023 will examine the unique position market researchers, brands and NGOs are in to lead behaviour change. It will showcase research that demonstrates that leadership in sustainability is good for business as well as being good for the planet. And it will show how market research is an essential tool for challenging and changing attitudes and behaviours.
Visit the MRS website for more information about the Sustainability Summit 2023 and how to register.
www.mrs.org.uk/event/conferences/sustainability-summit-2023
- Advertising and Marketing
- EMEA
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