Mintel Connect London 2024 – How to connect with consumers in the ‘Age of AI’

Headlines in the media range from treating AI as humanity’s salvation to the first step towards our own extinction, and consumer sentiment reflects this extreme uncertainty. Get inside the minds of consumers and join Mintel Experts for an exclusive exploration of how brands can best connect in the age of AI. Register now and connect with peers from the world of advertising, innovation and marketing for this half-day, interactive, insight-packed session.  

Intro and welcome from Mintel 

The Emotional Response 
Learn what consumers feel and fear about AI. From AI-assisted search to AI-generated advertising and media content, understand how consumer expectations are shifting.

The Food & Drink Opportunity
Hear how AI will simplify the consumer food and drink shopping journey and disrupt the way brands currently connect with consumers. Mintel will provide a five-point strategy for adapting to the New Age of AI.

The Beauty Opportunity
We’ll dive deep into the new standards of beauty, trust, and inclusivity to reveal how beauty and personal care brands can adopt AI to develop winning strategies.

Coffee & Networking


The Packaging Revolution
Gain insights on how AI is revolutionising how packaging is designed, made and recycled.

Panel Discussion
This is an opportunity to ask our experts your burning questions about how your industry is set to change and how you should navigate the rapidly shifting understanding and perceptions of AI. 

Lunch & Product Showcase
Explore the many products discussed throughout the event and gain insight into how Mintel is using AI to transform research processes. 

The Future With AI
Debate the implications for humanity. Reflect on the ethical, societal, and existential implications of AI’s future, including what it means for our relationships, health and the environment. 

*Disclaimer: Only Mintel Connect attendees will receive copies of the presentation once the event has concluded.