Mintel Connect London 2024 - How to connect with consumers in the ‘Age of AI’

  • EMEA
April 25th, 2024
9:30 AM - 2:00 PM, UK time
London, United Kingdom

Registration closed

This event is at full capacity, please contact your account manager for further assistance

Headlines in the media range from treating AI as humanity’s salvation to the first step towards our own extinction, and consumer sentiment reflects this extreme uncertainty. Get inside the minds of consumers and join Mintel Experts for an exclusive exploration of how brands can best connect in the age of AI. Register now and connect with peers from the world of advertising, innovation and marketing for this half-day, interactive, insight-packed session.  

25 April 09:30am – 2pm: Mintel House, 4 Playhouse Yard, London EC4V 5EX, UK

On the agenda

Intro and welcome from Mintel 

The Emotional Response 
Learn what consumers feel and fear about AI. From AI-assisted search to AI-generated advertising and media content, understand how consumer expectations are shifting.

The Food & Drink Opportunity
Hear how AI will simplify the consumer food and drink shopping journey and disrupt the way brands currently connect with consumers. Mintel will provide a five-point strategy for adapting to the New Age of AI.

The Beauty Opportunity
We’ll dive deep into the new standards of beauty, trust, and inclusivity to reveal how beauty and personal care brands can adopt AI to develop winning strategies.

Coffee & Networking


The Packaging Revolution
Gain insights on how AI is revolutionising how packaging is designed, made and recycled.

Panel Discussion
This is an opportunity to ask our experts your burning questions about how your industry is set to change and how you should navigate the rapidly shifting understanding and perceptions of AI. 

Lunch & Product Showcase
Explore the many products discussed throughout the event and gain insight into how Mintel is using AI to transform research processes. 

The Future With AI
Debate the implications for humanity. Reflect on the ethical, societal, and existential implications of AI’s future, including what it means for our relationships, health and the environment. 

Meet our experts
Thomas Slide
Category Director, Mintel Media and Technology
Thomas has extensive experience in insight having worked at Mintel since 2015. He now leads the Media and Technology Reports teams across both the UK and Germany.
Jonny Forsyth
Director, Mintel Food and Drink
Jonny is an experienced global food and drinks analyst who concentrates on ‘big picture’ industry themes that will shape the sector over the coming years.
Clotilde Drapé
Global Analyst, Mintel Beauty and Personal Care
Clotilde has a focus on the beauty and personal care industries and is currently specialising on the Fragrance and Colour Cosmetics categories, writing insightful content and delivering projects to clients.
Benjamin Punchard
Global Packaging Insights Director
Benjamin has been a regular speaker at international conferences. He is responsible for creating and delivering Mintel’s packaging insight content. Benjamin also leads the delivery of bespoke packaging insights.
Richard Cope
Senior Trends Consultant
Richard Cope is a graduate of the Cambridge Institute of Sustainability Leadership (CISL) Sustainable Business Management programme and a senior Mintel consultant.

*Disclaimer: Only Mintel Connect attendees will receive copies of the presentation once the event has concluded.

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