Registration closed – thanks for your interest.
Headlines in the media range from treating AI as humanity’s salvation to the first step towards our own extinction, and consumer sentiment reflects this extreme uncertainty. Get inside the minds of consumers and join Mintel Experts for an exclusive exploration of how brands can best connect in the age of AI. Register now and connect with peers from the world of advertising, innovation and marketing for this half-day, interactive, insight-packed session.
On the agenda
Intro and welcome from Mintel
The Emotional Response
Learn what consumers feel and fear about AI. From AI-assisted search to AI-generated advertising and media content, understand how consumer expectations are shifting.
The Food & Drink Opportunity
Hear how AI will simplify the consumer food and drink shopping journey and disrupt the way brands currently connect with consumers. Mintel will provide a five-point strategy for adapting to the New Age of AI.
The Beauty Opportunity
We’ll dive deep into the new standards of beauty, trust, and inclusivity to reveal how beauty and personal care brands can adopt AI to develop winning strategies.
Coffee & Networking
The Packaging Revolution
Gain insights on how AI is revolutionising how packaging is designed, made and recycled.
Panel Discussion
This is an opportunity to ask our experts your burning questions about how your industry is set to change and how you should navigate the rapidly shifting understanding and perceptions of AI.
Lunch & Product Showcase
Explore the many products discussed throughout the event and gain insight into how Mintel is using AI to transform research processes.
8 May 09:30am – 2pm: Polish Vodka Museum, Centrum Praskie Koneser, Plac Konesera 1, 03-736 Warszawa
*Disclaimer: Only Mintel Connect attendees will receive copies of the presentation once the event has concluded.
- Advertising and Marketing
- EMEA
Related Mintel events
食品開発展 2026（Hi Japan）
セミナー：次世代ウェルネス食品：機能性素材・成分・ニュートリションの最新トレンド 〜グローバルトレンドから見る日本における今後のビジネスチャンス〜 本講演では、腸内環境の改善が美容・健康・スポーツパフォーマンスに与える変化を解説。
TOKYO PACK 2026
ミンテルは、アジア最大級の包装業界向け展示会・カンファレンス「TOKYO PACK 2026（東京国際包装展）」にて講演を行います。グローバル消費者調査と最新パッケージトレンドをもとに、Attention（注目）・Trust（信頼）・Engagement（参加）の観点から、パッケージがどのようにビジネス成長を支えるのかを解説します。
Mintel x SEPAWA 2026 – What Makes Science Feel Credible?
Join Susanne Krenz, Director of Beauty, Personal and Household Care at Mintel, at this year’s SEPAWA Congress in Berlin.
2027 Global Consumer Predictions – EMEA
Understand the forces reshaping consumer decision-making and identify opportunities for growth in 2027. Consumers across EMEA are navigating increasingly complex economic, technological and social changes.
Mintel at in-cosmetics Asia 2026
Across two keynote sessions at the Marketing Trends Theatre, Mintel will explore how evolving consumer needs, wellness expectations, advanced science and category innovation are shaping the next stage of beauty and personal care in APAC and beyond.
Mintel x Fi Europe 2026
Join Mintel at Fi Europe 2026 Fi Europe is a leading event for the food ingredients industry, bringing together…
2027 Consumer Predictions – South APAC
In this session, you'll discover how these three Predictions will shape consumer expectations, influence brand strategy and create new opportunities for growth in 2027 and beyond.
2027 Global Food and Drink Predictions – Southeast Asia
Join Mintel's food and drink experts for a live 45-minute discussion of Products to Systems, Authority Shifts and The Segmentation Reset. Drawing on the thinking behind each prediction, the session will explore the opportunities and challenges these changes create for innovation, brand building and long-term growth, before opening the discussion to your questions.
