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Headlines in the media range from treating AI as humanity’s salvation to the first step towards our own extinction, and consumer sentiment reflects this extreme uncertainty. Get inside the minds of consumers and join Mintel Experts for an exclusive exploration of how brands can best connect in the age of AI. Register now and connect with peers from the world of advertising, innovation and marketing for this half-day, interactive, insight-packed session.

On the agenda

Intro and welcome from Mintel

The Emotional Response
Learn what consumers feel and fear about AI. From AI-assisted search to AI-generated advertising and media content, understand how consumer expectations are shifting.

The Food & Drink Opportunity
Hear how AI will simplify the consumer food and drink shopping journey and disrupt the way brands currently connect with consumers. Mintel will provide a five-point strategy for adapting to the New Age of AI.

The Beauty Opportunity
We’ll dive deep into the new standards of beauty, trust, and inclusivity to reveal how beauty and personal care brands can adopt AI to develop winning strategies.

Coffee & Networking

The Packaging Revolution
Gain insights on how AI is revolutionising how packaging is designed, made and recycled.

Panel Discussion
This is an opportunity to ask our experts your burning questions about how your industry is set to change and how you should navigate the rapidly shifting understanding and perceptions of AI.

Lunch & Product Showcase
Explore the many products discussed throughout the event and gain insight into how Mintel is using AI to transform research processes.

8 May 09:30am – 2pm: Polish Vodka Museum, Centrum Praskie Koneser, Plac Konesera 1, 03-736 Warszawa

Meet our experts

Jan Urbanek

Senior Analyst, Consumer Technology, Germany

Jan writes about consumer and market trends in the consumer technology sector, including artificial intelligence and the metaverse.

Honorata Jarocka

Principal Analyst, Mintel Food & Drink

With 18 years of experience in market research and a strong interest in health and wellbeing, Honorata shares invaluable insights into how consumer needs and expectations are evolving, and what’s trending in the food and drink industry.

Samantha Dover

Category Director, Beauty and Personal Care

An accomplished researcher and analyst, Samantha has over 10 years’ experience producing engaging and insightful, data-led beauty and retail content.

Benjamin Punchard

Global Packaging Insights Director

Benjamin has been a regular speaker at international conferences. He is responsible for creating and delivering Mintel’s packaging insight content. Benjamin also leads the delivery of bespoke packaging insights.