Expert Presentation: Empower Women Through Health and Nutrition | Women’s Health Session
The modern woman is more empowered than the ones who lived centuries ago. However, many ways exist to empower today’s women, who take on many life roles. One of these ways is through health and wellness. Women require a comprehensive approach that addresses their unique health and nutritional requirements. Brands need to adopt a nutrient-focused and solution-driven strategy to empower women further and enhance their quality of life at every stage. In the era of healthy and inclusive ageing, Mintel has identified that health-focused products for women are ready for innovation in menopause, vaginal health, and personalized nutrition.
Key takeaways will include:
- Opportunities to develop products tailored to women’s nutritional needs across their life stages: From prenatal to menstrual health products, encompassing fortified foods and beverages that address specific health requirements during pregnancy and menstruation. This creates an avenue for establishing companies that serve as advocates for women’s health.
- Insights on promoting a balanced microbiome for vaginal health: Leverage consumers’ familiarity with ‘biotics’ by expanding it beyond the gut to introduce the importance of a balanced and healthy vaginal microbiome.
- Innovating a holistic approach to menopause: Provide women with menopause products they deserve by promoting comprehensive menopause education, fostering inclusive dialogue, and encouraging holistic health management through brand initiatives. Developing products and resources that address the physical, emotional, and nutritional aspects of menopause can assist women in navigating this life stage with confidence and wellness.
- Asia
- Food and Drink
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