Tuesday, 29 April 2025 | 3:00–4:00 PM (Singapore Time) | Online

The pet food industry is poised for transformation, driven by shifting consumer expectations, scientific advancements, and evolving retail landscapes. In this expert-led session from Mintel, we’ll explore the key trends set to shape the category over the next two to five years.

Join Mintel expert as she spotlights how in the next two years, emerging pet food trends reveal a shift towards novel proteins like fish and cultivated options, a rising demand for natural and organic products amidst innovation slowdowns, and a gap in functional cat treats focused on wellness.

Looking further ahead to the next five years, longevity research is advancing, while global migration is inspiring diverse pet food options. Meanwhile, the pet retail ecosystem is evolving, offering fresh ways for pet parents to connect with their companions and the industry.

Gain expert-led insights into what’s next for the pet food industry. Register today!

Speaker Details

Kate Vlietstra

Senior Director, Mintel Food & Drink

Kate has extensive experience working in the consumer goods industry on both agency and client sides, predominantly focusing on food brands. She has a background spanning insights, marketing and ecommerce, and is also a regular speaker, panelist and moderator at industry events. Kate has a masters degree in International Business & Management from the University of Manchester.