The Effie Awards are recognised as the international gold standard of awards in the advertising industry and are coveted proof of successful, effective marketing. Mintel is proud to announce that it is this year’s partner of the Congress and Awards in Leipzig, Germany.

Market research is the foundation of all effective work: every great idea is based on solid, relevant insights. Whether in strategy planning, campaign conception or product launch: As a global market intelligence agency, Mintel helps agencies and companies to grow and is honoured to be a partner at this year’s Effie Awards in Germany.

The awards day will kick off with the Effie Congress in the morning, where Mintel’s Lifestyle Analyst Jennifer Hendricks is going to give insights into Mintel’s Consumer Predictions 2026. We look forward meeting you there!