Mintel x Effie Awards Germany

  • Advertising and Marketing
November 15th, 2023 - November 16th, 2023
, CET time
Leipzig, Germany

Please register via the button above to receive the deck (in German language)

The Effie Awards are recognised as the international gold standard of awards in the advertising industry and are coveted proof of successful, effective marketing. Mintel is proud to announce that it is this year’s partner of the Congress and Awards in Leipzig, Germany.

Market research is the foundation of all effective work: every great idea is based on solid, relevant insights. Whether in strategy planning, campaign conception or product launch: As a global market intelligence agency, Mintel helps agencies and companies to grow and is honoured to be a partner at this year’s Effie Awards in Germany.

The awards day will kick off with the Effie Congress in the morning, where Mintel’s Category Director Dr Christina Wessels will take a nuanced look at the topic of sustainability and the younger Gen Z in her keynote speech “Green, greener, Generation Z?” and explain how brands can best reach this target group.

Fancy taking part? Grab your tickets here: https://www.gwa.de/effie/
Please note this event will take place in German language.

About Dr. Christina Wessels

Category Director, Lifestyles, Health & Wellbeing, Household Care & Leisure, Germany

Christina manages the team of Lifestyle, Leisure, Health & Household analysts in Germany and is responsible for content development in these areas. Prior to joining Mintel, she worked as a research associate for the German State Government and gained extensive experience in quantitative research during her PhD studies at Rotterdam School of Management.

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