The Effie Awards are recognised as the international gold standard of awards in the advertising industry and are coveted proof of successful, effective marketing. Mintel is proud to announce that it is this year’s partner of the Congress and Awards in Leipzig, Germany.

Market research is the foundation of all effective work: every great idea is based on solid, relevant insights. Whether in strategy planning, campaign conception or product launch: As a global market intelligence agency, Mintel helps agencies and companies to grow and is honoured to be a partner at this year’s Effie Awards in Germany.

The awards day will kick off with the Effie Congress in the morning, where Mintel’s Category Director Thomas Slide will take part in a panel discussion on alongside Harjot Singh, Global Chief Strategy Officer at McCann, and Timon Seidelmann, Manager Creative Effectiveness at Ipsos, to speak about the outlook on ‘Creative Effectiveness’.

Fancy taking part? Grab your tickets here: https://www.gwa.de/effie/

About Thomas Slide

Category Director, Professional Services, Germany

Thomas Slide is a seasoned Market Research Analyst with over a decade of experience in understanding consumer behaviour across a diverse range of industries. His background in retail, finance, and tech & media has equipped him with a deep understanding of consumer trends and preferences. As Category Director at Mintel, Thomas now leads a team of analysts conducting research across various sectors, including Retail, Technology, Media, Automotive, Fashion, eCommerce, and Financial Services. His insights have been featured in the trade press and on international stages, making him a trusted voice on how consumers navigate the ever-changing media landscape, technological advancements, and how they make purchase decisions in today’s dynamic economic landscape.

Advertising and Marketing
EMEA

November 13th, 2024

10:00 AM - 12:00 PM, CET time

Leipzig, Germany

View map here

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