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Tuesday, 04 Feb 03.30 pm – 03.50 pm
Brand differentiation in the era of eCommerce – Thomas Slide
The development of ecommerce is changing the shopping habits of Germans. The shift creates opportunities for grocery retailers and snacking brands to explore omnichannel strategies to better align the brand experience across channels. Initiatives involving premiumisation, influencer collaborations, using technology to target promotions, as well as exciting in-store displays can prove more valuable to snacking brands than trailing the costly path of developing their own ecommerce platforms.
Meet the expert
Thomas Slide
Category Director, Professional Services
Thomas Slide is a seasoned Market Research Analyst with over a decade of experience in understanding consumer behavior across a diverse range of industries. His background in retail, finance, and tech & media has equipped him with a deep understanding of consumer trends and preferences.
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