Mirren Live 2024

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Mintel will be attending this year’s Mirren Live in NYC. Don’t miss Mintel Director of Trends, Diana Kelter’s Think Tank on Introducing Gen Alpha on May 7 at 9:45am. Gen Alpha is emerging as a generation with viewpoints and preferences that brands will be forced to take note of from an earlier age. However, given their adolescence, the parents and their priorities are also important to understand as they largely shape their access to brands and media.