Mintel’s Kelsey Olsen will be presenting From Routine to Ritual: Tracing Generational Shifts in Coffee Habits at the National Coffee Association Convention 2025. Younger generations are less bound by the concept of one single type of coffee as being part of their morning coffee routines, and are seeking variety across both hot and cold coffees. As these consumers look for coffees to serve different purposes, brands must adapt to support more personalized coffee rituals. With a new generation’s entrance into the coffee category on the horizon, understanding the dynamic preferences and coffee cravings of younger generations will be key to keeping pace in a buzzing category.
Register to receive a copy of the presentation after the event.
Mintel will be attending Growth Asia Summit 2026 in Singapore, where industry leaders will explore the future of food, health and nutrition innovation across Asia.
As moderation reshapes drinking habits across the region, brands have a timely opportunity to win with “less, but better” choices—keeping occasions relevant while shifting growth toward lighter, more intentional drinking.
Visit the Mintel team at our booth to explore the latest consumer insights, product innovation trends, and how we help businesses stay ahead of emerging shifts.
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