National Coffee Association Convention 2025

Mintel’s Kelsey Olsen will be presenting From Routine to Ritual: Tracing Generational Shifts in Coffee Habits at the National Coffee Association Convention 2025. Younger generations are less bound by the concept of one single type of coffee as being part of their morning coffee routines, and are seeking variety across both hot and cold coffees. As these consumers look for coffees to serve different purposes, brands must adapt to support more personalized coffee rituals. With a new generation’s entrance into the coffee category on the horizon, understanding the dynamic preferences and coffee cravings of younger generations will be key to keeping pace in a buzzing category.

Register to receive a copy of the presentation after the event.