New Horizons 2024

Join Mintel’s Jamie Rosenberg at New Horizons, hosted by the Household & Commercial Product Association on September 30 – October 3, 2024 in Asheville, NC. Jamie will be presenting:

The Claims at the End of the Ecoverse: Charting a Sustainable Course for Consumer Confidence

This presentation delves into the critical need for the homecare market to ensure clear, transparent, and traceable eco claims. It emphasizes the need for brands to align with future regulations, adopt holistic sustainability practices, and demystify the science behind safety and sustainability.

We’ll explore consumer apprehensions about sustainability and how innovations like smart labels, nature-identical ingredients, and the economizing benefits of eco-friendly products can shift consumer perceptions.

We’ll also look at certifications in the homecare product industry, their influence on consumer decisions, and the need for simplicity, standardization, and the development of sector-specific labels to better guide consumers, particularly in relation to climate-friendly products.

Finally, we’ll explore the changing competitive environment and especially the relationship between market leaders and eco-niche challenger brands.