Join Mintel’s Jamie Rosenberg at New Horizons, hosted by the Household & Commercial Product Association on September 30 – October 3, 2024 in Asheville, NC. Jamie will be presenting:

The Claims at the End of the Ecoverse: Charting a Sustainable Course for Consumer Confidence

This presentation delves into the critical need for the homecare market to ensure clear, transparent, and traceable eco claims. It emphasizes the need for brands to align with future regulations, adopt holistic sustainability practices, and demystify the science behind safety and sustainability.

We’ll explore consumer apprehensions about sustainability and how innovations like smart labels, nature-identical ingredients, and the economizing benefits of eco-friendly products can shift consumer perceptions.

We’ll also look at certifications in the homecare product industry, their influence on consumer decisions, and the need for simplicity, standardization, and the development of sector-specific labels to better guide consumers, particularly in relation to climate-friendly products.

Finally, we’ll explore the changing competitive environment and especially the relationship between market leaders and eco-niche challenger brands.

Meet the presenter

Jamie Rosenberg

Associate Director, Global Household and Personal Care

Jamie is an expert in competitive intelligence and strategic thinking. He has over 20 years of experience leading projects for domain expansion, M&A, open innovation, competitive response, and strategic early warning. As an associate director focused on global household and personal care, Jamie uses this background to identify category-level trends allowing clients to think further ahead and develop more future-proof innovation, marketing, and portfolio management strategies. Before joining Mintel, Jamie spent 12 years with Kimberly-Clark Corporation’s Enterprise Growth Incubator, seeking out new product concepts and partnership opportunities for the Huggies, Kotex, Depends, and Kleenex brands.