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Join Lynn Dornblaser, Director of Innovation & Insights as she presents Inspired Innovation: Think Outside the Box, Look Beyond Borders & Boundaries April 16, 2024 @11:15am

Description: Want to cut through the me-too clutter on the supermarket shelf? Sometimes the best approach to a fresh perspective is to think outside your category, outside your target market—and outside the United States. Listen in as Lynn Dornblaser, Mintel Director of Innovation Insights, shares an in-depth look at “innovation beyond borders.” Tapping Mintel’s global database, Dornblaser lays out how US food and beverage R&D teams can learn and leverage insights from other products, consumer data, and more.

Date and time of Lynn’s presentation: April 16, 2024 @11:15am

Also – visit the Mintel booth during the conference for an exclusive demo onsite of our latest in game-changing market intelligence AI, MINTEL LEAP!

Check out the details on the session and the full NPC event HERE

Meet the Presenter

Lynn Dornblaser

Director of Innovation and Insights

Ms. Lynn Dornblaser brings more than 35 years of product trend knowledge to her work at Mintel, which she joined in 1998. She applies her unique perspective on the market and new product development to tailored client research and to extensive public speaking. Prior to joining Mintel, Ms. Dornblaser covered new product trends at several trade magazine publishing companies, as editor and editorial director of publication New Product News. She has been quoted by major US news organizations, including The Wall Street Journal, USA Today, The New York Times, and CNN. In addition, Ms. Dornblaser has also served as keynote lecturer and speaker for numerous industry groups and sales forums. Ms. Dornblaser holds a BS in Journalism from the University of Illinois and has also contributed to a textbook on new product development. She can usually be found in the aisles of a supermarket somewhere in the world.