PL Connection 2024
- Americas
- Food and Drink
Join Mintel Senior Analyst Ana Paula Gilsogamo at PL Connection in Brazil on September 17, 2024 for her talk:
Private Label in LATAM: An Opportunity for Growth.
The presentation discusses the growing opportunity for private label brands in Latin America, driven by challenging economic situations and changing consumer preferences. Retailers focus on value beyond low prices, offering products that provide health benefits, convenience, and sustainability, catering to consumers’ desire for affordable yet quality options.
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