Webinar: Private Label vs Brands: Global Trends, Local impact

Private label is revolutionising grocery retail. Retailers are accelerating strategies to deliver value, affordable indulgence, and differentiation. While economic pressures push more consumers towards lower-cost alternatives, the biggest opportunity lies in reinventing the playbook – not just replicating price points. 

In this webinar our expert will spotlight three critical trends driving the evolution in private label:

Redefined value proposition: Leading retailers are moving beyond low price to build trust and loyalty. They are redesigning entry-tier ranges with bolder branding, healthier twists and even sustainability credentials.

Revitalising the Middle-Tier: To compete, mid-range private labels need differentiation – from high-protein, plant-based and fibre-forward products to ethical claims and innovations inspired by charitable initiatives.

Premiumisation with purpose: Consumers still crave moments of indulgence. Private label is now delivering on quality and experience, with standout offers in luxury ready meals, craft drinks and restaurant-style at-home dining.

But what does this mean for brands? To know more, join the webinar to future-proof your brand or private label offerings in today’s shifting value landscape.