At ProWein 2026‘s Agora Stage, Mintel Principal Strategist Alex Beckett explores how the soft drinks category is evolving to meet shifting consumer expectations — from strategic flavour innovation and wellness boosts to planet-friendly production and purpose-led branding.
Using Mintel’s latest consumer and launch activity data, Alex will outline how wine and spirits producers can take inspiration from these learnings from the competition, to strengthen their own consumer connection and relevance.
- EMEA
- Food and Drink
Related Mintel events
![[Webinar] Trending in Alcoholic Drinks 2026](https://www.mintel.com/app/smush-webp/2026/08/Mintel2026_Webinar_Digital_Tending-in-Alcoholic-Drinks_Landing-Page-Banner_2000x600-1-70x70.jpg.webp)
[Webinar] Trending in Alcoholic Drinks 2026
Premium is being redefined. Nostalgia is selling. And flavour is no longer the only sense that matters. Martin…
![[Webinar] From Protection to Resilience: The Next Big Opportunity in Skincare](https://www.mintel.com/app/smush-webp/2026/08/Skincare_Webinar_Email_header_copy_under1MB-70x70.jpg.webp)
[Webinar] From Protection to Resilience: The Next Big Opportunity in Skincare
17th September 3pm BST, 9AM CDT SPF defined skin protection for decades. But consumer demand has moved on. …
2026 Global Packaging Predictions Webinar – EMEA
A Mintel Webinar on the Future of Sustainable Packaging Recycling was meant to close the loop. Instead, it’s exposing…
Mondelēz International State of Snacking 2026
How Consumer Expectations Are Redefining the Category Went live on: Wednesday, 22nd July 2026
The Next Billion-Dollar Soda?
Tuesday, August 18th, 2026 Presented by Mintel experts Alex Beckett and Chirs Todd, with moderation by Natalia Welch. The…
![[Webinar] The Future of American Lifestyles](https://www.mintel.com/app/smush-webp/2026/06/The-Future-of-American-Lifestyles-Webinar_Landing-Page-Banner_2000x600-70x70.jpg.webp)
[Webinar] The Future of American Lifestyles
This webinar will look at the consumer market through the lens of America’s evolving social dynamics. At a broad…
The Future of Non-Alcoholic Drinks
The pace of change in the world of soft drinks is showing no signs of slowing. New flavours, functions…
Webinar: The Future of British Lifestyles
Consumers today are more connected than ever before. Social media and other digital communications innovations mean friends and family, brands and…
