Consumers today are more connected than ever before. Social media and other digital communications innovations mean friends and family, brands and the wider world are constantly available. Anytime, anywhere. And yet, the strength of these connections feels weaker for many as the depth of remote conversations and connections are questioned. As the next stage of AI innovations promise another stepchange in who (or what) people interact with, and how, now is the time for brands to take stock of what belonging, connection and communication mean in today’s environment.
Join Mintel’s Associate Principal for Consumer Insights, Rich Shepherd, to understand these key themes, the influence they have on consumer behaviour, and how brands across categories can respond.
Join this webinar to learn:
- What British consumers talk about, how and to whom, and what the cultural conversation means for brands trying to connect with customers.
- How consumers prefer to stay in touch in the digital age, both with friends/family and businesses and what the risks are if brands miss the mark.
- How consumers feel about AI innovation and the expected impact this will have on human connection, trust and brand relationships.
- How brands can respond to help combat a rise in loneliness and build stronger, more meaningful connections with their customers.
- Advertising and Marketing
- Beauty and Personal Care
- Retail
Related Mintel events
Mondelēz International State of Snacking 2026
How Consumer Expectations Are Redefining the Category Went live on: Wednesday, 22nd July 2026
The Next Billion-Dollar Soda?
Tuesday, August 18th, 2026 Presented by Mintel experts Alex Beckett and Chirs Todd, with moderation by Natalia Welch. The…
![[Webinar] The Future of American Lifestyles](https://www.mintel.com/app/smush-webp/2026/06/The-Future-of-American-Lifestyles-Webinar_Landing-Page-Banner_2000x600-70x70.jpg.webp)
[Webinar] The Future of American Lifestyles
This webinar will look at the consumer market through the lens of America’s evolving social dynamics. At a broad…
The Future of Non-Alcoholic Drinks
The pace of change in the world of soft drinks is showing no signs of slowing. New flavours, functions…
ProWein 2026 – Know Your Competition: What Wine Can Learn from Soft Drink Success Stories
At ProWein 2026‘s Agora Stage, Mintel Principal Strategist Alex Beckett explores how the soft drinks category…
How Mars Petcare Predict Consumer Demand Signals
Pet owners are changing the way they feed and care for their animals. As a result, new opportunities are emerging across the pet nutrition category. But which behaviours will shape the future of the market, and which are just passing trends?
[Webinar] Mintel Spark – Impactful innovation in minutes, not months
New Mintel Spark is here: Ignite your innovation process with more accurate, relevant and impactful concepts. At…
![[Webinar] Il futuro delle private label in Italia: nuove opportunità tra salute, stagionalità ed edizioni limitate](https://www.mintel.com/app/smush-webp/2025/12/Mintel2026_Webinar_ItalianPrivateLabel_Digital_Landing-Page-Banner_2000x600-70x70.jpg.webp)
[Webinar] Il futuro delle private label in Italia: nuove opportunità tra salute, stagionalità ed edizioni limitate
La distribuzione alimentare in Italia sta cambiando profondamente, spinta da tendenze globali e da nuove abitudini dei consumatori.
