Connect today’s behaviors to tomorrow’s opportunities live.

Mintel’s 2026 Household Care Predictions Webinar goes beyond trendspotting to deliver forward-looking intelligence on how consumer behaviors will evolve through 2030 and beyond.

Did you know that 53% of US adults who do housecleaning say they clean at the end of the day to unwind—showcasing how cleaning is now linked to both peace of mind and peace of home?

The meaning of a clean home is changing. As we face invisible threats like microplastics and rising expectations that cleaning should enhance both physical and emotional well-being, tomorrow’s household care demands new solutions and a broader mindset. Join our exclusive webinar to explore how the evolving landscape of dirt and clean is shaping the future for consumers, brands, and homes everywhere.

By attending, you will:

– Uncover how new forms of household dirt and unseen contaminants are prompting innovation and demanding a smarter, more comprehensive approach to cleaning.
– See how everyday cleaning routines are evolving—from essential chores to rituals of self-care that protect both body and mind.
– Discover how brands are integrating scientific advances and wellness-oriented solutions, building trust as they help consumers safeguard their homes and health.

Meet the Presenters

Jamie Rosenberg

Principal Strategist

Jamie is an expert in competitive intelligence and strategic thinking. He has over 20 years of experience leading projects for domain expansion, and open innovation, competitive response, and strategic early warning. As an associate director focused on global household and personal care, Jamie uses this background to identify category-level trends allowing clients to think further ahead and develop more future-proof innovation, marketing, and portfolio management strategies.

Amanda Caridad

Global Household Analyst

Amanda has extensive experience in the Beauty, Personal Care and Household segments, having worked for over nine years at a global supplier of specialty chemicals. After five years conducting research with Brazilian consumers and providing support to clients across Latin America, Amanda is now part of Mintel’s Household team, creating content related to consumer behavior and innovations in the category. Amanda holds a bachelor’s degree in International Relations and a specialization in Marketing.

Gabriela Elani

Senior Director, Consulting

Gabriela has over 16 years of experience in product innovation, strategy, and consumer insights. She is one of Mintle Consulting’s foremost experts in foreign markets and has worked with numerous brands to grow their businesses around the world, focusing on product development, consumer communication initiatives, and portfolio prioritization. Gabriela leverages her cross-category CPG (household care, beauty, personal care, food and beverage) expertise to help clients think outside the box when it comes to their own business and categories and better anticipate what is to come in the future.