How Mars Petcare Predict Consumer Demand Signals

Pet owners are changing the way they feed and care for their animals. As a result, new opportunities are emerging across the pet nutrition category. But which behaviours will shape the future of the market, and which are just passing trends?

In this on-demand webinar, Mars Pet Nutrition and Black Swan Data (Mintel’s social intelligence capability) share how they explored the future of fresh pet food. Through a real-world case study, you’ll learn how Mars Petcare used consumer conversations to spot emerging opportunities and guide innovation decisions.

The session explores the trends shaping fresh pet nutrition, from ingredient preferences and health benefits to changing expectations around pet wellness. It also shows how social data can help brands understand what consumers care about today – and what they’ll care about next.

Watch the recording to see how leading brands use social data to track early signals of consumer demand.