Join Mintel’s Clare Hennigan at the Society of Cosmetic Chemists California Chapter Scientific Seminar where she’ll discuss up and coming trends in the beauty and personal care industry. Don’t miss CASCC’s biennial Scientific Seminar: a full-day educational event featuring the latest technology in Mind – Body – Tech Connection for Skin & Hair.

Understand what’s new and next in global consumer behavior and the impact on beauty and personal care marketing and innovation for 2025. Be ahead of the curve and join us for an exclusive look at the game-changing shifts in global consumer behavior. Trends that Clare will be discussing include:

(My) Knowledge is Power: Beauty is moving beyond algorithmic echo chambers, championing individuality and artistry. This change opposes uniform digital trends, urging consumers to showcase their unique identities. Brands innovate by celebrating diverse styles and nurturing self-expression.
Turning The Tide: Collaborating with green initiatives boosts brand credibility, appealing to savvy, eco-conscious consumers. By focusing on collaboration, brands align with future trends, standing out in a market eager for authentic sustainable innovation.
Think Slow, Move Fast: Consumers want to approach beauty with intention. How we interact with products becomes even more important and mindful. Embrace slow beauty with potent products and personalized consultations to address unique needs and deepen connections.

You won’t want to miss out. Can’t attend the seminar? Request the presentation to be sent to you post-event above!

Meet the presenter

Clare Hennigan

Principal Analyst – Beauty & Personal Care

Clare Hennigan is a beauty and personal care expert with eight years of market research, product development and trend forecasting experience. In her current role as a Principal Analyst at Mintel, Clare leverages her extensive industry knowledge and deep understanding of consumer behavior to develop insights that guide new product development and communication strategies.