StratFest 2024
Lingua Franca: A common language to bridge creativity and commerce
- Advertising and Marketing
- Americas
Mintel is proud to be joining 4A’s StratFest 2024 in New York, NY on October 1, 2024. This event recognizes the most cutting-edge and thought-provoking strategies in marketing, media, and advertising. This year’s theme is “Lingua Franca” – a common language to bridge creativity and commerce, focusing on how strategists can assist agencies and marketers bridge gaps and connect the dots. Here, Mintel will showcase why Mintel is a must have when going into a strategy session for an agency.
Join Mintel’s Diana Kelter at 11:35 am – 12:20 pm for the workshop, “Learning to Think Like a Trends Analyst: Mastering the Art of Trend Identification.” Preparing for the future can be daunting with so many unknowns, but consumer trends are often grounded in a much more stable foundation that can be tracked over time.
In this session, we will uncover what viral moments actually reveal about consumers and their daily habits and how those underlying sentiments can shape brand strategies. The packaging of a trend is often flashy and exciting, but the insights that shape every trend is where the gold often lives, if you’re willing to dig for it.
Why should agencies attend?
- Uncover what viral moments are “actually” revealing about consumers and their daily habits. Viral moments are shiny but what is really leading up to those?
- Learn how those underlying sentiments behind the hottest new trend can shape brand strategies
- Gain practical guidance on how to align a brand’s vision informed by the latest trends.
Related Mintel events
FCE Congress 2024
Mintel’s Amanda Caridad joins a roundtable discussion on June 6th about the Luxury BPC market, together with major players…
[Webinar] The Future Of Ingredients At Your Fingertips With Ingredientscape AI (APAC)
In this webinar, our experts Yunn Lim,Consumer Lifestyle analyst, South APAC and Murtaza Bakir, General Manager, South APAC, will showcase how Ingredientscape will change your innovation process and highlight some of the compelling insights that Mintel’s analysts have uncovered since the launch of this new tool.
Informa Fi Webinar Series: Sports and Active Nutrition
Unleash Your Peak Performance – A deep dive webinar. Register above to request access to the presentations after the event!…
Southeast Credit Union Conference and Expo
Thank you for joining Comperemedia at the Southeast Credit Union Conference and Expo. Click the button above to request a…
Mintel at Retail Trends Poland
Private Label: turning crisis into opportunity In 2024, economic uncertainty persists. Price hikes resulting from energy crises, the pandemic and…
Wabel Summit 2024, London
Join us at the Wabel Summit on June 19, 2024, where expert Ayisha Koyenikan, Director of Mintel Food and Drink, will take center stage and deep dive into Mintel’s 2024 Global Food & Drink Trends, offering thought-provoking yet realistic predictions about what consumers will crave over the coming years.
Cosmohome Tech Expo 2024
Join Mintel at the highly anticipated Cosmohome Tech Expo 2024, taking place from 26-27 June at Pragati Maidan, New Delhi,…
![[Webinar] The Future of Facial Skincare 2024](https://www.mintel.com/app/uploads/2024/06/ANZ_The-future-of-skincare-webinar_Digital_Website_Hero-Banner_1900x870-70x70.jpg)
[Webinar] The Future of Facial Skincare 2024
In today’s evolving perception of ageing, maintaining healthy skin is key to longevity. Join us to explore skincare’s next evolution…
