StratFest 2024

Mintel is proud to have joined 4A’s StratFest 2024 in New York, NY on October 1, 2024. This event recognizes the most cutting-edge and thought-provoking strategies in marketing, media, and advertising. This year’s theme is “Lingua Franca” – a common language to bridge creativity and commerce, focusing on how strategists can assist agencies and marketers bridge gaps and connect the dots. Here, Mintel will showcase why Mintel is a must have when going into a strategy session for an agency.

Thank you for joining Mintel’s Diana Kelter and Omnicom Media Group’s Pam Marsh at 11:35 am – 12:20 pm for the workshop, “Learning to Think Like a Trends Analyst: Mastering the Art of Trend Identification.” Preparing for the future can be daunting with so many unknowns, but consumer trends are often grounded in a much more stable foundation that can be tracked over time.

In this session, we uncovered what viral moments actually reveal about consumers and their daily habits and how those underlying sentiments can shape brand strategies. The packaging of a trend is often flashy and exciting, but the insights that shape every trend is where the gold often lives, if you’re willing to dig for it.

Why should agencies attend?