The Future of Color Cosmetics | 2026

We’re getting ready to launch an exclusive webinar that will bring you fresh insights, expert perspectives, and actionable takeaways on global colour cosmetic trends. 

If you are eager to stay ahead of the curve, this session is not to be missed. 

This webinar will predict what to expect in the coming years: 

In the next two years…

Convert interest into action with sensoriality and performance

Unlock growth by elevating sensoriality and performance as trade-up levers. APAC’s leadership in treatment-oriented lip colour and derma makeup signals opportunities to commercialise next-gen textures and hybrid solutions.

Drive global growth by adapting to local practices

Bring global players to local markets by tapping into regional expertise and creating products for diverse skintones and climates. Look to local brands that are using social media to expand their global reach.

Spark desire and command attention by enhancing the path to purchase

In the attention economy, and with the rise of agentic commerce, immersive online and in-store experiences are crucial. Explore the role of social media and experimentation in driving purchases, while offering guided assistance, both online and in store, to increase conversion rates.

In the next five years…

Expect a shift from age-based marketing towards lifestage mindsets built on shared values and authentic individuality. Technology will empower consumers to co-create products, while the rise of single-person and multigenerational households will accelerate demand for identity-affirming beauty experiences.

Interested? Register now to watch on-demand.