We’re getting ready to launch an exclusive webinar that will bring you fresh insights, expert perspectives, and actionable takeaways on global colour cosmetic trends.

If you are eager to stay ahead of the curve, this session is not to be missed.

This webinar will predict what to expect in the coming years:

In the next two years…

Convert interest into action with sensoriality and performance

Unlock growth by elevating sensoriality and performance as trade-up levers. APAC’s leadership in treatment-oriented lip colour and derma makeup signals opportunities to commercialise next-gen textures and hybrid solutions.

Drive global growth by adapting to local practices

Bring global players to local markets by tapping into regional expertise and creating products for diverse skintones and climates. Look to local brands that are using social media to expand their global reach.

Spark desire and command attention by enhancing the path to purchase

In the attention economy, and with the rise of agentic commerce, immersive online and in-store experiences are crucial. Explore the role of social media and experimentation in driving purchases, while offering guided assistance, both online and in store, to increase conversion rates.

In the next five years…

Expect a shift from age-based marketing towards lifestage mindsets built on shared values and authentic individuality. Technology will empower consumers to co-create products, while the rise of single-person and multigenerational households will accelerate demand for identity-affirming beauty experiences.

Interested? Register now to watch on-demand.

Meet our presenters

Clare Hennigan

Associate Principal – Global Beauty and Personal Care

Clare Hennigan is a beauty and personal care expert with 10 years of experience in market research, product development, and trend forecasting. In her current role as Associate Principal at Mintel, Clare leverages her extensive industry knowledge and deep understanding of consumer behavior to develop insights that inform innovation and communication strategies.

Clotilde Drapé

Associate Principal, BPC EMEA

Clotilde has almost a decade of experience in insight, with a focus on the beauty and personal care industries. She is currently specialising on the Fragrance and Colour Cosmetics categories, writing insightful content and delivering projects to clients globally.

Eva Salinas Rivada

Account Director – BPC EMEA

Account Director at Mintel, responsible for driving revenue growth across Beauty and Personal Care accounts. With five years of experience, Eva manages renewals, expansions, and strategic partnerships, working closely with clients to align Mintel’s consumer and market insights with their business objectives. Her focus is on long-term value creation, account growth, and helping clients translate insight into commercial impact.