In the face of widespread digital adoption, the role of direct mail has evolved to keep up with consumers’ ever-changing behaviors. Brands across industries are innovating their approach to direct mail to stay top-of-mind and foster recall further down the marketing funnel.
Tuesday July 18 @ 1:30 PM | Salon III & IV
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Meet the Presenter
Nicole Bond
Associate Director, Marketing Strategy for Comperemedia
Nicole specializes in interpreting omnichannel marketing campaigns, with a focus on strategic direction geared toward channel activation and audience engagement.
Across two keynote sessions at the Marketing Trends Theatre, Mintel will explore how evolving consumer needs, wellness expectations, advanced science and category innovation are shaping the next stage of beauty and personal care in APAC and beyond.
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You know Mintel for world trusted data and expert analysis, well we’re the “What’s next?” team. At Mintel Consulting, we’ll help you digest the data then apply customised insights to your specific growth goals.