Join Mintel and our Director of Insights – Telecommunications, Emily Groch at this year’s The Pay TV Show. Emily will be moderating a panel titled Combatting Churn: Bundling, Pricing, and Promo Strategies that work on May 16th from 1:40PM to 2:25PM.
Find out more about the panel here or see below:
With no contracts to sign, or equipment to lease, or installation visits to manage, relationships between program distributors and customers come easy in the over-the-top world. Maybe too easy. How do suppliers handle a newly liberated consumer who, in many cases, quits services almost as quickly as they sign up for them, often cherry-picking them to view specific programming? How can services best manage program assets, both to keep subscribers engaged, and to even recommend new personalized offerings? What are the service bundling, pricing and promotional strategies that not only bring customers in, but keep them in?
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