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The Spanish Committee of Detergency, Surfactants, and Related Industries (CED) is an independent, non-profit entity currently headquartered and founded in 1957 in Barcelona.

The CED is composed of National Associations and companies related to industries associated with detergency, cosmetics, surfactant raw materials, and other related sectors.

CED has hosted its annual conferences for more than 50 years, uniting universities, research centres and industries. Alongside a prestigious conference program, the event includes roundtable discussions, exhibitions and networking opportunities, spanning two days in March.

As experts in what consumers want and why, Mintel has been invited as a knowledge partner to this important event. Our highly esteemed expert, Richard Hopping, will present valuable insights into the Household industry and will be available to answer questions on the industry’s future.

Featured presentation: Helping consumers navigate the future: Mintel’s 2024 Household Care Trends

Richard Hopping will share the two key trends Mintel predicts will impact consumer demand for household care in the future, underpinned by the need for consumers to constantly adapt to the world evolving around them.

“Knowledge Empowers Homecare” illustrates that heightened consumer curiosity will prioritise knowledge, learning and understanding, enabling brands to convey intricate concepts and better resonate with consumer needs.

“Climate Adaptation” underscores the ongoing imperative to safeguard the planet while highlighting consumers’ efforts to confront direct consequences of climate change such as extreme weather and diminishing natural resources.

In this presentation, our expert will detail the extent of Mintel’s exclusive consumer data and the latest product innovation to offer bold and actionable insights and recommendations for brands and companies to get ahead of the competition.

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Meet the presenter

Richard Hopping

Director of Household Care Insights, EMEA

Richard leads the Household Care research team in Europe, working with global research colleagues to create forward-thinking content on the household care category for clients around the world. Richard also works directly with clients to deliver insight and recommendations on strategy, is a regular presenter at European industry events, comments on the industry in the press and a frequent contributor to Mintel’s Big Conversation podcasts.