Uncovering the Why: How primary research unlocked tech giant Meta’s understanding of consumers

  • Advertising and Marketing
  • Americas
November 1st, 2023
2:00 PM - 3:00 PM, ET time
Online event

Click the REGISTER button above to register for the webinar! This webinar takes place on Nov 1 @ 2:00 pm ET | 1:00 pm CT | 12:00 pm MT | 11:00 am PT

Join Meta’s Head of Foresight Research, Fred Kim, and Mintel’s Research Manager, Cecily Mejia for this webinar, exclusively for Mintel subscribers.

The Meta Global Society & Lifestyles Study demonstrates the value of combining social listening data and consumer survey research. Meta identified key trends using more than six million unique conversation topics from their social media platforms and a global consumer research study with Mintel unlocked the context to understand what the data was telling us. By capturing key consumer attitudes in both direct and adjacent areas of interest, Meta and Mintel identified common consumer sentiment that spanned several macro-themes.

You won’t want to miss out!

Meet the presenter
Fred Kim
Head of Foresight Research, Meta
Cecily Mejia
Research Manager, Mintel

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