Mintel is the Knowledge Partner for Vitafoods Asia2024 Expo, taking place 18-20 September, 2024 at the Queen Sirikit National Convention Center, Bangkok.

Visit Mintel booth R27 at Vitafoods Asia—an event purposefully designed to support, inform and inspire the nutraceutical industry and discover new trends shaping the food and drink landscape.

Join Mintel presentation at the Main Stage

The Future of Healthy Eating and Performance Nutrition
Rashmika Khanijou, Senior Food & Drink Analyst, Mintel
September 18, 2024 | 11:00 to 11:30, Main Stage

In 2024, Thailand’s consumers are shifting toward health-conscious, quality-driven purchases, focusing on holistic well-being and proactive health measures. While performance enhancement is gaining popularity, there remains a gap in understanding performance nutrition, particularly among women. Mintel’s session will explore opportunities to tap into the rising demand for “Energy Plus” benefits and address cognitive and physical energy needs in the health and nutrition sectors.

About Vitafoods Asia
Vitafoods serves as a platform that brings the nutraceutical industry together by curating events and platforms where professionals can network, knowledge-share and do business. Vitafoods Asia plays a crucial role in helping to forge a nutraceutical community that’s as empowered as it is informed. Register for the event here.