VITAFOODS EUROPE 2019

Join Mintel at Vitafoods Europe 2019. This year, Mintel’s Global Food & Drink Analyst, Emma Schofield, will talk you through health and nutrition claims and unveil opportunities in the free-from world.

Consumers’ interest in health and nutrition claims by Emma Schofield

Wednesday 8th of May, 11:00 – 11:30

Consumers definition of a ‘healthy diet’ is evolving and now incorporates much more than standard nutritional claims such as ‘low fat’, ‘low calorie’ and ‘low salt’. This presentation explores the types of functional claims adult consumers seek in food and drink products, from digestive health, to brain health, to support with sleep and stress. What are the opportunities for food drink and ingredient producers in the functional food space?

Free from dieting as a lifestyle trend by Emma Schofield

Wednesday 8th of May, 13:00 – 13:30

What opportunities does the free from dieting trend bring for the food industry, and what are the potential risks from a health and nutrition perspective. Consumers often believe that avoiding ‘common’ food allergens (or ingredients linked to intolerances) such as dairy, lactose and gluten, is a route to health. This presentation explores which free from diets are trending, and the reasons why consumers are interested in different types of free from diet. Which ‘free from’ diets may emerge and grow in future, such as FODMAP dieting, and which consumers are likely to be interested in these diets.

For more information about Vitafoods Europe, please click here.

If you’d like to register to attend, please click here.