Register today for an exclusive deep dive into the Mintel 2025 Global Food & Drink Trends Webinar for Southeast Asia, where we’ll uncover the key paradoxes shaping consumer behavior in the food and drink sector for 2025 and beyond.

In this session, you’ll gain valuable insights into the latest food and drink consumer and innovation trends, with a specific focus on how these shifts will unfold across Southeast Asia.

Rule Rebellion

The growing desire to break away from traditional food norms is fuelling an enduring interest in indulgence. Learn how this shift is changing the way consumers approach their food choices.

Fundamentally Nutritious

Whether pursuing quick fixes like GLP-1 or adopting sustainable healthy eating habits, food and drink brands can highlight their fundamental nutrients to support consumer needs.

Chain Reaction

As global food systems face increasing volatility, maintaining a consistent and sustainable food supply is more critical than ever. This trend addresses the challenges and opportunities for brands in ensuring long-term resilience.

Hybrid Harvests

Discover how blending traditional agriculture with cutting-edge technologies could revolutionize food production and offer new solutions for sustainability.

Meet our experts:

Heng Hong Tan

Senior APAC Food & Drink Analyst, Mintel

Heng Hong has been monitoring emerging food and drink trends globally with a focus on the Asia Pacific region, particularly Southeast Asia, for more than 10 years. As part of his current role, Heng Hong researches and provides leading insights on the latest trends in food and drinks globally for Mintel’s clients. He covers various food and drink categories. He is also the global analyst for tea/RTD tea, juice and juice drinks and carbonated soft drinks.