[Webinar] 2025 Global Food & Drink Trends - Southeast Asia

  • Asia
  • Food and Drink
November 12th, 2024
11:00 AM - 12:00 PM, Singapore time
Online event

Register today for an exclusive deep dive into the Mintel 2025 Global Food & Drink Trends Webinar for Southeast Asia, where we’ll uncover the key paradoxes shaping consumer behavior in the food and drink sector for 2025 and beyond.

In this session, you’ll gain valuable insights into the latest food and drink consumer and innovation trends, with a specific focus on how these shifts will unfold across Southeast Asia.

Rule Rebellion

The growing desire to break away from traditional food norms is fuelling an enduring interest in indulgence. Learn how this shift is changing the way consumers approach their food choices.

Fundamentally Nutritious

Whether pursuing quick fixes like GLP-1 or adopting sustainable healthy eating habits, food and drink brands can highlight their fundamental nutrients to support consumer needs.

Chain Reaction

As global food systems face increasing volatility, maintaining a consistent and sustainable food supply is more critical than ever. This trend addresses the challenges and opportunities for brands in ensuring long-term resilience.

Hybrid Harvests

Discover how blending traditional agriculture with cutting-edge technologies could revolutionize food production and offer new solutions for sustainability.

Meet our experts:
Heng Hong Tan
Senior APAC Food & Drink Analyst, Mintel
Heng Hong has been monitoring emerging food and drink trends globally with a focus on the Asia Pacific region, particularly Southeast Asia, for more than 10 years. As part of his current role, Heng Hong researches and provides leading insights on the latest trends in food and drinks globally for Mintel’s clients. He covers various food and drink categories. He is also the global analyst for tea/RTD tea, juice and juice drinks and carbonated soft drinks.

Related Mintel events

Americas Beauty and Personal Care
[Webinar] CEW x Mintel: The Future of Beauty: Biotechnology’s Role in Ethical and Sustainable Innovation
August 7th, 2024 Online

[Webinar] CEW x Mintel: The Future of Beauty: Biotechnology’s Role in Ethical and Sustainable Innovation

More and more brands are seeing the benefits of using lab grown ingredients (rather than those extracted from natural resources)…

Advertising and Marketing Americas Beauty and Personal Care
[Webinar] BBCA Insights: Chasing Rich
August 13th, 2024 Online

[Webinar] BBCA Insights: Chasing Rich

As purchasing power rises among Millennials and Gen-Z, the question of “Why do they buy and who are they trying…

Beauty and Personal Care
[Webinar] How to Connect With Thai Beauty Shoppers in 2024
August 23rd, 2024 Online

[Webinar] How to Connect With Thai Beauty Shoppers in 2024

In today’s era of convenience, digital access, and social media, staying updated on the evolving behaviours and preferences of beauty…

Beauty and Personal Care
Bangkok | How to Connect With Thai Beauty Shoppers in 2024
August 23rd, 2024 , Thailand

Bangkok | How to Connect With Thai Beauty Shoppers in 2024

In today’s era of convenience, digital access, and social media, staying updated on the evolving behaviours and preferences of beauty…

Beauty and Personal Care
Cosmetics Ingredients International Expo (CIIE) 2024
August 30th, 2024 Nandambakkam, India

Cosmetics Ingredients International Expo (CIIE) 2024

Mintel will be attending the Cosmetics Ingredients International Expo (CIIE), taking place 30 & 31 of August 2024, at the…

Food and Drink
Fi Asia 2024, Indonesia
September 4th, 2024 , Indonesia

Fi Asia 2024, Indonesia

Mintel is pleased to announce that we are the ‘Trend Partner’ for Food Ingredients Asia (Fi Asia) 2024, taking place…

EMEA Food and Drink
Mintel x World Confectionery Conference 2024
September 12th, 2024 Bruxelles, Belgium

Mintel x World Confectionery Conference 2024

Our expert in the food and drink category, Honorata Jarocka, will present the latest confectionery industry insights at the World Confectionery Conference taking place on 12 September at the NHow Brussels Bloom. Sign-up to receive the presentation

Americas Food and Drink
High fibre super food with whole grain bread loaf and rolls, fruit, vegetables, whole wheat pasta, cereals, seeds and nuts.
September 18th, 2024 Online

PL Connection 2024

Join Mintel Senior Analyst Ana Paula Gilsogamo at PL Connection in Brazil on September 17, 2024 for her talk: Private…