As purchasing power rises among Millennials and Gen-Z, the question of “Why do they buy and who are they trying to impress?” often arises.
On August 13th at 12PM ET, join Base Beauty and Mintel for the “Chasing Rich” webinar where they will explore the driving forces behind consumer spending behaviors. They’ll delve into who is just showcasing luxury lifestyles on social media, and who genuinely has the financial means to back it up.
Don’t miss this insightful session that bridges social media with real-world economics.
- Advertising and Marketing
- Americas
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