As purchasing power rises among Millennials and Gen-Z, the question of “Why do they buy and who are they trying to impress?” often arises.

On August 13th at 12PM ET, join Base Beauty and Mintel for the “Chasing Rich” webinar where they will explore the driving forces behind consumer spending behaviors. They’ll delve into who is just showcasing luxury lifestyles on social media, and who genuinely has the financial means to back it up.

Don’t miss this insightful session that bridges social media with real-world economics.

Meet the presenter

Clare Hennigan

Principal Analyst

Clare Hennigan is a beauty and personal care expert with eight years of market research, product development and trend forecasting experience. In her current role as a Principal Analyst at Mintel, Clare leverages her extensive industry knowledge and deep understanding of consumer behavior to develop insights that guide new product development and communication strategies.

Advertising and Marketing
Americas

August 13th, 2024

12:00 PM - 1:00 PM, ET time

Webinar

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