Webinar - France: How can you promote your local food offer?

  • EMEA
  • Food and Drink
October 3rd, 2023
11:00 AM - 11:30 AM, Paris time
Online event

Compared to other European consumers, the French place a higher importance on local production and consumption as social and environmental issues. In fact, 33% of French consumers consider it important, compared to only 13% in the UK.

However, with the ‘Made in France’ offer becoming increasingly saturated, it is important for food and drink brands to make their local offer stand out.

This webinar, presented in French, will offer recommendations for food and drink brands looking to differentiate their local offer by:

  1. Refining the local proposition closer to the consumer and communicating the impact of the investment in the local economy
  2. Using local sourcing to celebrate the diversity of French culinary skills, recipes and flavours.
  3. Explaining how short distribution channels can make the food supply more resilient and stabilise prices in times of global crisis.

You don’t want to miss out on this! Click the register button above to reserve your spot!

This webinar will be approximately 30 minutes.

Meet your speakers
Ophélie Buchet
Global Analyst, Mintel Food and Drink
Ophélie joined the Mintel Global Food & Drink platform team in 2018, having spent over 4 years as a Trends and Innovation Consultant. In her current role, Ophélie’s responsibilities include researching and writing monthly actionable strategic insight pieces for subscription clients, with a focus on the French consumer and innovation trends in France. Ophélie’s previous category focus was on dairy and bakery.
Caroline Roux
Consultant, Mintel Food and Drink
Caroline has over 10 years of experience as a dairy analyst. She delivers opinionated, actionable and forward-thinking insights on industry issues and macro-trends impacting companies’ strategy, innovation, brand development and consumer behaviour. Caroline also has brand management experience in global CPG companies.

Related Mintel events

EMEA Food and Drink
Household care trends
On-demand Online

Webinar: Unveiling Consumer Tastes: A Deep Dive into Food and Drink Trends in Southern Europe

Embark on a journey into the dynamic landscape of the food and drink industry in Southern Europe for 2024 and…

EMEA Household
[Webinar] Unlocking Insights: 2024 Household Care Trends — EMEA
On-demand Online

[Webinar] Unlocking Insights: 2024 Household Care Trends — EMEA

Embark on a journey through the latest evolutions in Household Care trends for 2024, where we unravel the shifting dynamics,…

Americas Household
Webinar: Unlocking Insights: 2024 Household Care Trends – AMERS
On-demand Online

Webinar: Unlocking Insights: 2024 Household Care Trends – AMERS

Click the register button above to receive a copy of the recording! Embark on a journey through the latest evolutions…

Beauty and Personal Care EMEA
Mintel at 8th Beauty Innovation Days
On-demand Online

Mintel at 8th Beauty Innovation Days

If you weren’t able to attend the live sessions, you now have the exclusive opportunity to request access to the…

EMEA Food and Drink
Mintel at Bakery Live: Three Areas of Opportunity for Bread and Sweet Bakery
February 21st, 2024 Online

Mintel at Bakery Live: Three Areas of Opportunity for Bread and Sweet Bakery

We are delighted to announce that Mintel will be partnering with Bakery Live for its upcoming virtual…

EMEA Packaging Retail
Webinar: EMEA Packaging 2024 – The Future Unwrapped
February 27th, 2024 Online

Webinar: EMEA Packaging 2024 – The Future Unwrapped

Discover the future of packaging excellence with Mintel's experts Benjamin Planchard and David Luttenberger. Join this live webinar for an insightful discovery on the latest trends shaping the packaging landscape in the EMEA region.

Americas Packaging Retail
Webinar: Unwrap the Future: Packaging Trends 2024 – AMERS
February 27th, 2024 Online

Webinar: Unwrap the Future: Packaging Trends 2024 – AMERS

Discover the future of packaging excellence with Mintel's experts Benjamin Planchard and David Luttenberger. Join this live webinar for an insightful discovery on the latest trends shaping the packaging landscape in the EMEA region.

EMEA Food and Drink
Informa Fi Webinar Series: Gut Health In Food 
March 5th, 2024 Online

Informa Fi Webinar Series: Gut Health In Food 

Unlock the Secrets to Optimal Gut Health with Rick Miller, Mintel's Associate Director of Specialised Nutrition. Experts are still understanding the importance of the gut microbiome on our overall health and has become more and more of a trend. We are seeing an increasing number of diets, home tests and personalised nutrition programmes designed to maximise our gut health.  In parallel, many brands are adding functional ingredients like pre-and probiotics and fibre to products...