Compared to other European consumers, the French place a higher importance on local production and consumption as social and environmental issues. In fact, 33% of French consumers consider it important, compared to only 13% in the UK.

However, with the ‘Made in France’ offer becoming increasingly saturated, it is important for food and drink brands to make their local offer stand out.

This webinar, presented in French, will offer recommendations for food and drink brands looking to differentiate their local offer by:

Refining the local proposition closer to the consumer and communicating the impact of the investment in the local economy
Using local sourcing to celebrate the diversity of French culinary skills, recipes and flavours.
Explaining how short distribution channels can make the food supply more resilient and stabilise prices in times of global crisis.

You don’t want to miss out on this! Click the register button above to reserve your spot!

This webinar will be approximately 30 minutes.

Meet your speakers

Ophélie Buchet

Global Analyst, Mintel Food and Drink

Ophélie joined the Mintel Global Food & Drink platform team in 2018, having spent over 4 years as a Trends and Innovation Consultant. In her current role, Ophélie’s responsibilities include researching and writing monthly actionable strategic insight pieces for subscription clients, with a focus on the French consumer and innovation trends in France. Ophélie’s previous category focus was on dairy and bakery.

Caroline Roux

Consultant, Mintel Food and Drink

Caroline has over 10 years of experience as a dairy analyst. She delivers opinionated, actionable and forward-thinking insights on industry issues and macro-trends impacting companies’ strategy, innovation, brand development and consumer behaviour. Caroline also has brand management experience in global CPG companies.

EMEA
Food and Drink

October 3rd, 2023

11:00 AM - 11:30 AM, Paris time

Webinar

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