Webinar – France: How can you promote your local food offer?
Compared to other European consumers, the French place a higher importance on local production and consumption as social and environmental issues. In fact, 33% of French consumers consider it important, compared to only 13% in the UK.
However, with the ‘Made in France’ offer becoming increasingly saturated, it is important for food and drink brands to make their local offer stand out.
This webinar, presented in French, will offer recommendations for food and drink brands looking to differentiate their local offer by:
- Refining the local proposition closer to the consumer and communicating the impact of the investment in the local economy
- Using local sourcing to celebrate the diversity of French culinary skills, recipes and flavours.
- Explaining how short distribution channels can make the food supply more resilient and stabilise prices in times of global crisis.
You don’t want to miss out on this! Click the register button above to reserve your spot!
This webinar will be approximately 30 minutes.
- EMEA
- Food and Drink
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