The Future of Colour Cosmetics Global | 2025

Get ready to uncover fresh insights, expert perspectives, and practical takeaways on the future of Color Cosmetics in this exclusive global webinar.

LIVE WEBINAR: 4th September 2025 at 3.30pm UK time / 4.30pm CEST / 10.30am EDT / 9.30am central US CDT

In the next two years…

Thrive amid a turbulent landscape through unmatched performance

In a competitive market shaped by dupe culture and rising prices, communicating value is more crucial than ever. With efficacy as the top priority across color cosmetics, brands must deliver unmatched product performance to truly stand out.

Build emotional connections through sensory-driven beauty

Heightened daily stress drives the demand for escapism through sensory storytelling and surreal aesthetics. Brands can engage consumers with textures, scents and easy-to-use tools that encourage artistry and enhance their emotional connection with products.

Future-proof cosmetics with responsible innovation

Sustainability and inclusivity are reshaping beauty standards. By adopting upcycled ingredients, ethical practices, transparent storytelling and climate-resilient innovations, brands can meet evolving demands, build trust and drive industry progress.

In the next five years…

Mintel uses a blue sky framework to envision the types of nail, lip, eye and face cosmetics consumers will seek in 2030 and beyond. Here, we explore how diverse consumers – across cultures, lifestyles, lifestages and needs – will interact with cosmetics.

Presenter

Clare Hennigan

Principal Analyst – Beauty and Personal Care Global Platform

Clare Hennigan is a beauty and personal care expert with 10 years of market research, product development and trend forecasting experience. In her current role as a Principal Analyst at Mintel, Clare leverages her extensive industry knowledge and deep understanding of consumer behavior to develop insights that guide new product development and communication strategies.