The Future of Colour Cosmetics Global | 2025
Get ready to uncover fresh insights, expert perspectives, and practical takeaways on the future of Color Cosmetics in this exclusive global webinar.
LIVE WEBINAR: 4th September 2025 at 3.30pm UK time / 4.30pm CEST / 10.30am EDT / 9.30am central US CDT
In the next two years…
Thrive amid a turbulent landscape through unmatched performance
- In a competitive market shaped by dupe culture and rising prices, communicating value is more crucial than ever. With efficacy as the top priority across color cosmetics, brands must deliver unmatched product performance to truly stand out.
Build emotional connections through sensory-driven beauty
- Heightened daily stress drives the demand for escapism through sensory storytelling and surreal aesthetics. Brands can engage consumers with textures, scents and easy-to-use tools that encourage artistry and enhance their emotional connection with products.
Future-proof cosmetics with responsible innovation
- Sustainability and inclusivity are reshaping beauty standards. By adopting upcycled ingredients, ethical practices, transparent storytelling and climate-resilient innovations, brands can meet evolving demands, build trust and drive industry progress.
In the next five years…
Mintel uses a blue sky framework to envision the types of nail, lip, eye and face cosmetics consumers will seek in 2030 and beyond. Here, we explore how diverse consumers – across cultures, lifestyles, lifestages and needs – will interact with cosmetics.
- Americas
- Beauty and Personal Care
- EMEA
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