[Webinar] How to Connect With Thai Beauty Shoppers in 2024

  • Beauty and Personal Care
August 23rd, 2024
10:00 AM - 11:00 AM, Bangkok time
Online event

In today’s era of convenience, digital access, and social media, staying updated on the evolving behaviours and preferences of beauty shoppers is crucial. The rise of convenience stores as a key spot for beauty products in Thailand, along with the growth of ecommerce, reflects consumer demand for value and convenience. 

Using social media for targeted outreach provides brands a unique opportunity to enhance visibility and connect directly with consumers. Understanding these dynamics is essential for brands to tailor strategies, meet modern consumer needs, and foster loyalty.

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Meet your presenters:
Chayapat Ratchatawipasanan (Pop)
Principal Analyst, Beauty and Personal Care, Thailand
Chayapat is based in Bangkok and provides insights to the Thai beauty and personal care market. He has over eight years of experience as regional skin care R&D and insights manager specialises in sunscreen formulation and innovation research at the leading Japanese cosmetics company.
Barkha Narula
Senior Client Success Manager, Southeast Asia
Barkha is an accomplished Senior Client Success Manager with extensive experience in both qualitative and quantitative research methodologies. Serving clients across Southeast Asia (SEA), she excels in leveraging data-driven insights to inspire and guide clients toward their next product breakthrough.

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