In today’s era of convenience, digital access, and social media, staying updated on the evolving behaviours and preferences of beauty shoppers is crucial. The rise of convenience stores as a key spot for beauty products in Thailand, along with the growth of ecommerce, reflects consumer demand for value and convenience.

Using social media for targeted outreach provides brands a unique opportunity to enhance visibility and connect directly with consumers. Understanding these dynamics is essential for brands to tailor strategies, meet modern consumer needs, and foster loyalty.

Exclusive session on Mintel GNPD

Discover the power of Mintel’s Global New Products Database (GNPD) in this session. Learn how GNPD can transform your product development by applying product launch data and consumer insights. With this session:

Apply the strategic recommendations based on consumer preference
Discover latest trends and innovative product launches
Leverage the insights to drive informed business decisions

Join us and stay ahead of the competition. Secure your spot today!

Meet your presenters:

Chayapat Ratchatawipasanan (Pop)

Principal Analyst, Beauty and Personal Care, Thailand

Chayapat is based in Bangkok and provides insights to the Thai beauty and personal care market. He has over eight years of experience as regional skin care R&D and insights manager specialises in sunscreen formulation and innovation research at the leading Japanese cosmetics company.

Barkha Narula

Senior Client Success Manager, Southeast Asia

Barkha is an accomplished Senior Client Success Manager with extensive experience in both qualitative and quantitative research methodologies. Serving clients across Southeast Asia (SEA), she excels in leveraging data-driven insights to inspire and guide clients toward their next product breakthrough.

Asia
Beauty and Personal Care

August 23rd, 2024

10:00 AM - 11:00 AM, Bangkok time

Webinar

Related Mintel events

Advertising and Marketing Americas

July 29th, 2026 New York, United States

The 2026 Quirk’s Event NYC

Join Mintel at Quirk’s New York 2026 Mintel is excited to exhibit at The Quirk’s Event, taking place July…

Discover more

Asia Beauty and Personal Care

August 7th, 2026 Nandambakkam, India

Mintel at Cosmetics Ingredients Expo 2026

Visit the Mintel team at our booth to explore the latest consumer insights, product innovation trends, and how we help businesses stay ahead of emerging shifts.

Discover more

Americas

August 11th, 2026 Online

[Webinar] The Future of American Lifestyles

This webinar will look at the consumer market through the lens of America’s evolving social dynamics. At a broad…

Discover more

Americas EMEA

August 18th, 2026 Online

The Next Billion-Dollar Soda?

Tuesday, August 18th, 2026 The emergence of prebiotic drinks like Poppi and Olipop have transformed the soda space.

Discover more

Asia Food and Drink

September 16th, 2026 , Indonesia

Mintel at Fi Asia Indonesia 2026

In this forward‑looking speech, Mintel Associate Principal Heng Hong Tan explores the emerging trends set to shape the future of non‑alcoholic drinks in Southeast Asia — from functional benefits and protein‑led innovation to culturally rooted wellness and multisensory experiences.

Discover more

Advertising and Marketing Americas