In today’s era of convenience, digital access, and social media, staying updated on the evolving behaviours and preferences of beauty shoppers is crucial. The rise of convenience stores as a key spot for beauty products in Thailand, along with the growth of ecommerce, reflects consumer demand for value and convenience.

Using social media for targeted outreach provides brands a unique opportunity to enhance visibility and connect directly with consumers. Understanding these dynamics is essential for brands to tailor strategies, meet modern consumer needs, and foster loyalty.

Exclusive session on Mintel GNPD

Discover the power of Mintel’s Global New Products Database (GNPD) in this session. Learn how GNPD can transform your product development by applying product launch data and consumer insights. With this session:

Apply the strategic recommendations based on consumer preference
Discover latest trends and innovative product launches
Leverage the insights to drive informed business decisions

Join us and stay ahead of the competition. Secure your spot today!

Meet your presenters:

Chayapat Ratchatawipasanan (Pop)

Principal Analyst, Beauty and Personal Care, Thailand

Chayapat is based in Bangkok and provides insights to the Thai beauty and personal care market. He has over eight years of experience as regional skin care R&D and insights manager specialises in sunscreen formulation and innovation research at the leading Japanese cosmetics company.

Barkha Narula

Senior Client Success Manager, Southeast Asia

Barkha is an accomplished Senior Client Success Manager with extensive experience in both qualitative and quantitative research methodologies. Serving clients across Southeast Asia (SEA), she excels in leveraging data-driven insights to inspire and guide clients toward their next product breakthrough.