The US grocery industry is undergoing rapid transformation, driven by shifting consumer
preferences, advancements in technology and evolving economic conditions. With skyrocketing
grocery prices over recent years and the looming impact of tariffs, shoppers are increasingly
focused on finding value. Furthermore, technology is revolutionizing the shopping
experience—enhancing personalization and creating seamless transitions between in-store and
online shopping, offering consumers tailored experiences without disruption.

Join Mintel’s Retail and eCommerce experts, Diana Smith and Katie Hansen, as they explore the
future of US grocery retailing in 2025 and beyond. This exclusive webinar will provide brands and
retailers with actionable strategies to better connect with today’s grocery shoppers and prepare for
the road ahead.

In this webinar, you’ll learn:

– The potential impact of tariffs on the grocery industry.
– Key insights into grocery shopping behaviors.
– Strategies to build lasting loyalty with grocery consumers.
– Innovations shaping the future of grocery, including AI-driven solutions.

Meet the presenters

Diana Smith

Director, Client Advisor – Retail and eCommerce

Diana joined Mintel in 2014, and brings a unique background and perspective having previously spent her career growing up in advertising agencies and specializing in media planning and strategy. She has worked at some of the world’s largest agencies in several Account Director and management roles, providing thought leadership, innovative ideas and on-going counsel to clients. She has extensive experience across a number of verticals – particularly Retail having managed many large retail clients. Diana is naturally curious, highly analytical and a strategic thinker, and enjoys helping her clients realize untapped opportunities and how to take advantage of them. She holds a Bachelor of Science degree in Journalism and a minor in Psychology from Ohio University.

Katie Hansen

Senior Analyst, Retail and eCommerce

Katie joined Mintel in July 2019 and writes a variety of Reports covering topics in the retail and ecommerce space. Prior to Mintel, Katie was a strategist at an agency, and focused on major CPG clients and categories. She has experience in researching consumer behavior and enjoys observing the ever-evolving retail landscape and consumers’ changing behaviors.