Gen Z are an important consumer cohort for FMCG brands and will hold significant purchasing power in the years to come. They are paying special attention to brands’ mission and corporate social responsibilities in their daily actions and purchases. When it comes to food habits, Gen Z are super-snackers. While taste is non-negotiable, they are undoubtedly interested in snacks with a healthy twist. And when it comes to beauty, the Gen Z cohort is starting to break the norms and is being more expressive, engaged and evolved as compared to the older generations.
Join us for the webinar to understand:
Gen Z’s values and traits, including their use if social media to get themselves heard
Gen Z’s snacking habits and how health plays a part
Gen Z’s experimental nature and how it impacts beauty
Register today and leave with insights and recommendations which you can plug into your strategic planning.
- Advertising and Marketing
- Asia
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