Webinar – Lifestyle Beauty: Understanding Black Haircare
We are excited to announce that our Multicultural Consumer Insights Analyst, Courtney Rominiyi will be conducting a live webinar on Tuesday, March 28th at 1:00 pm CST!
Date: Tuesday, Mar 28, 2023
Time: 1 pm CT | 2 pm ET | 12 pm MT | 11 am PT
About the Webinar:
This webinar will focus on haircare products straddling multiple identities, with some products viewed as purchase essentials, and others as nice-to-haves. Amid this inflationary period during which shoppers are spending conservatively, brands will want to stake the claim that their full repertoire is seen as essential must-haves that serve as foundational to personal hygiene and personal identity.
- Americas
- Beauty and Personal Care
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