Newcomers represent an untapped potential for financial institutions to expand their customer base. The Government of Canada is expecting to bring in 1.48 million immigrants between 2024 and 2026, which is 3.8% of the entire country’s population.
The rapid growth and unique needs of newcomers make it essential for companies to build early relationships and support their integration into local societies to establish long-term loyalty. But how do newcomers interact with financial institutions? What shapes their banking behaviors and preferences? What can companies do to engage with this demographic?
This discussion will equip you with actionable insights to understand newcomers’ financial habits and effective marketing strategies to reach this cohort.
Register now to hear from our team of experts and learn how Mintel/Comperemedia can help your company succeed in this dynamic and rapidly evolving market!
- Americas
- Financial Services
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