Newcomers represent an untapped potential for financial institutions to expand their customer base. The Government of Canada is expecting to bring in 1.48 million immigrants between 2024 and 2026, which is 3.8% of the entire country’s population.

The rapid growth and unique needs of newcomers make it essential for companies to build early relationships and support their integration into local societies to establish long-term loyalty. But how do newcomers interact with financial institutions? What shapes their banking behaviors and preferences? What can companies do to engage with this demographic?

This discussion will equip you with actionable insights to understand newcomers’ financial habits and effective marketing strategies to reach this cohort.

Register now to hear from our team of experts and learn how Mintel/Comperemedia can help your company succeed in this dynamic and rapidly evolving market!

Meet the presenters

Amr Hamdi

Senior Finance Analyst

Amr Hamdi is a Senior Finance Analyst at Mintel, leveraging consumer research, competitive marketing analysis, and industry trends to provide detailed consumer reports around diverse topics such as banking, fintech, insurance, and investments.

Patrick Rahlfs

Principal Research Analyst

Patrick Rahlfs is a Principal Research Analyst for Mintel Financial Services Reports. He specializes in creating insights at the intersection of consumer behaviors and the financial services competitive landscape in the US and Canada.

Vivian He

Senior Research Analyst

Vivian He is a Senior Research Analyst at Comperemedia, a subsidiary of Mintel. Based in Toronto, Ontario, she uncovers marketing trends and opportunities to help financial services, telecom, and insurance clients navigate and thrive in the evolving market.

Americas
Financial Services

August 6th, 2024

12:00 PM - 1:00 PM, EDT time

Webinar

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