What European food and drink brands can learn from the 2008-09 crisis
Thursday, 28th May, 2020
1 pm (BST) / 2 pm (CEST)
Register for the Webinar here.
As COVID-19 leads the world into economic hardship, the 2008-09 recession offers valuable lessons for how European food and drink companies can adapt their business models to the needs of recessionary consumers.
In this webinar, Jonny Forsyth, Associate Director Food & Drink, will tackle key aspects like pricing, but will also underline why consumers seek value beyond the price point.
You will leave the session knowing:
- How to deliver value to consumers who are inevitably more drawn to discounters during recession periods.
- How innovation and communication can make you stand out from the crowd.
- What urges consumers to buy premium products in recession periods, and why.
Register for the Webinar here.
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