Less than a minute

With the year coming to a close, what we can expect in 2015 is surely top of mind for a lot of industry leaders — those in the credit card business especially. Mintel has peered into their crystal ball and identified the following credit card trends to watch for in the coming year:

1. Shift away from prime
2. Shorter intro durations
3. Cash back resurgence
4. Mobile payments ramp up
5. Focus on security
6. Personalization of loyalty
7. Free FICO scores become the norm.

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Andrew Davidson
Andrew Davidson

Andrew Davidson, Chief Insights Officer at Mintel Comperemedia, is a leading authority in financial services marketing, providing expert insights through his articles, industry speaking engagements, and as host of the Mintel Little Conversation podcast.

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