With the year coming to a close, what we can expect in 2015 is surely top of mind for a lot of industry leaders — those in the credit card business especially. Mintel has peered into their crystal ball and identified the following credit card trends to watch for in the coming year:
1. Shift away from prime
2. Shorter intro durations
3. Cash back resurgence
4. Mobile payments ramp up
5. Focus on security
6. Personalization of loyalty
7. Free FICO scores become the norm.
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About the Author
Andrew Davidson
Andrew Davidson, Chief Insights Officer at Mintel Comperemedia, is a leading authority in financial services marketing, providing expert insights through his articles, industry speaking engagements, and as host of the Mintel Little Conversation podcast.
Article
2014-12-11T14:14:45+00:00
2014
0
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Host Andrew Davidson and Doug Villone, Head of US Cards & Partnerships at Barclays discuss the evolving landscape of credit card usage and the potential future partnerships that may…
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